Apr 4, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Is it possible for your school to stand out in a sea of sameness? This episode, Brad and Scully discuss the idea that to be effective with any content marketing strategy, you have to develop a distinctive – as opposed to distinct – point of view for...
Mar 28, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode Brad and Scully discuss the case for school magazines and why it is important not to dismiss the idea of print publications. We discuss how the long form content of Prospectus’ and other school publications work differently from the...
Mar 21, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In the final part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss how to execute and align all the brand initiatives to form your school's public presence and form one strong, cohesive brand strategy. We...
Mar 14, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and the types of decisions you will be faced with. As we explore a number of fictitious...
Mar 7, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In the third part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss the idea of EDGE; Expressing Differentiation and Generating Engagement. Discover how EDGE can distinguish your message and intrigue prospective...