Nov 28, 2019
What is the ‘customer experience’ of your prospective parents and are you delivering on your promises? Do your admissions/enrolments team see themselves as gatekeepers or salespeople? In this episode, we look at how to integrate marketing and enrolments, and discuss how much a school should spend on advertising.
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Nov 21, 2019
Brad and Scully talk about the trustworthiness of data and provide a checklist of things to consider when reviewing marketing analytics. They also answer a question from a Head about whether digital marketing is better than print.
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Nov 14, 2019
Brad and Scully talk about how to structure the content on a school’s local intranet, bringing in imageseven’s multimedia specialist, Jose Caceres, to discuss how to manage this information well. Later in the episode, they answer a question submitted by a Head about the story behind the name ‘imageseven’.
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Nov 7, 2019
Brad and Scully discuss the case for modern school marketing, exploring the evolution of the marketing landscape, the paradigm shift that needs to take place and how schools can effectively engage prospective and current parents. They then chat about the ideal video length for different platforms.
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