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smj: school marketing journal

May 29, 2020

In the face of physical distancing, what does your enrolment funnel look like without the previously unquestioned fixtures of open days, site visits and face-to-face interviews? Is it enough to make these experiences ‘virtual’ or is there a better way? Brad discusses these and other questions with Greg Campitelli,...


May 22, 2020

Is your school’s marketing strategy ready for the coming recession? We share five guiding principles that you can apply now to adjust your school’s marketing posture for when we emerge from the health crisis and enter the recession.

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May 15, 2020

As the COVID-19 health crisis turns into an economic crisis, the risk of student attrition comes to the fore. With years of research into retention, Jill Goodman intimately understands parent thinking and behaviours. She shares her insights in this interview and discusses six experiences your parents need to not just...


May 8, 2020

How do you attract and retain donors? Is direct mail dead? How often can you ask for donations without driving donors away? According to The New York Times, Tom Ahern is one of America’s most sought-after creators of fundraising messages. Also the author of 'If Only You’d Known' ... 'You Would Have Raised So Much...


May 1, 2020

As the impacts of COVID-19 roll on, Beth Blackwood, CEO of the Association of Heads of Independent Schools of Australia (AHISA), shares her insights to help arm you and your school at this pivotal time. What are other Heads doing? What are the key short and long-term communication and marketing challenges, and what’s...