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smj: school marketing journal

Aug 28, 2020

All schools will experience enrolment challenges at some point in time. With over 38 years’ experience in independent schools (27 years as a Head), Tom Olverson of RG175 shares his framework for how to respond strategically for the long-term instead of falling back on short-term tactics.

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Aug 21, 2020

The advertising landscape is changing more rapidly than ever, but the good news is that the timeline for measuring results has reduced. In this interview, independent media buying expert Amanda Reid, Founder of Mentor Marketing, tells you what you do (and don’t) need to know, the questions you should be asking and how...


Aug 14, 2020

Planned giving is more than bequests and it’s not just for universities and major charities. Ruth O’Hanlon, Director of Development for Sevenoaks School Foundation in the UK, discusses its value to your school, where to start and the things you need to consider.

 

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Aug 7, 2020

What do you need to know about paid advertising and what should you be budgeting for your school? How is Australian marketing leadership changing and what does this mean for school Heads? We dive into the latest research to give you an inside look at the numbers and trends driving marketing in general and...