Sep 24, 2020
How do you manage and lead fundraising in a school environment? Are schools any different from charities? Tom Ahern joins us again, explaining why fundraising is a noble pursuit and how you can make it part of your school culture. You can also listen to Tom’s previous interview with SMJ here.
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Sep 17, 2020
What’s a T-shaped school marketer and what does it mean to you? In this episode, we discuss why T-shapes trump specialists in education marketing, how to recruit for what you need and how to grow the skills of the team you have. You can also download 12 reasons why school marketing is different, an excerpt from our...
Sep 11, 2020
Kevin Lynch, Director of Marketing and Communications at Shanghai American School, returns to the SMJ podcast with a storytelling masterclass. He reveals the elements that make a good story, the process for editing and distilling it, and how to select the right media to gain the most effective results. If you missed his...
Sep 4, 2020
“Do you do … ?” After presenting to a recent Heads of Independent Co-Educational Schools (HICES) NSW meeting, we were inspired by the number of “do you do” questions. In this episode we take a slight detour to explain why we do what we do and the various ways we help school Heads achieve their mission, from...