Nov 26, 2020
The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and marketing. Why do so many schools miss the mark? In this episode we look at the causes of and solutions to the trust problem you might not know you have.
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Nov 19, 2020
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author of newly released the age of influence: the power of influencers to elevate your brand, defines and discusses both digital influence and influencer marketing,...
Nov 19, 2020
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author of newly released the age of influence: the power of influencers to elevate your brand, defines and discusses both digital influence and influencer marketing,...
Nov 13, 2020
Are you creating, endorsing and even promoting marketing strategies that don’t have a snowball’s chance of success? As you know, a strategy is worthless unless executed … in this episode of the podcast, we give you the right tools to turn your strategy into action.
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Nov 6, 2020
Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You’re not alone. Trevor Waddington, Principal of US digital marketing services firm Truth Tree Consulting, joins us to share his insights and unpack his article, The Ultimate Private School...