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smj: school marketing journal

Dec 11, 2020

In every study imageseven has undertaken and every other study we’ve researched, word-of-mouth is shown to be the primary influence for parents when choosing a school for their child. But very few schools have a strategy for generating word-of-mouth enrolment referrals. In this episode, we talk about why that is...


Dec 4, 2020

All schools will at some time experience ‘the enrolment problem’, and many new Heads are hired to solve it. Tom Olverson, a veteran independent school Head of 27 years in the US and now mentor of other school Heads, discusses with Brad a better way to tackle enrolment challenges than trotting out the...