Preview Mode Links will not work in preview mode

smj: school marketing journal

Feb 25, 2021

“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Australian news sites, a lesson in school marketing strategy was played out on a grand scale. With some independent schools nearly becoming roadkill, we take a look at the social media...


Feb 19, 2021

It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Director of Advisory at McCrindle, discusses the top ten trends for 2021 that independent school Heads should be aware...


Feb 11, 2021

A common problem imageseven encounters is that of schools’ regular communication channels becoming ineffectual, off brand and off message. How does that happen and what can you do about it? In this episode, we help you diagnose the problem and prescribe a solution, looking at what editorial mission statements are,...


Feb 4, 2021

As Executive Director of CASE Asia-Pacific (the Council for Advancement and Support of Education), Heather Hamilton has a wealth of knowledge about the operation of school advancement teams. In this interview, she and Brad discuss the difference between fundraising and advancement, how to make a meaningful start to the...