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smj: school marketing journal

Apr 29, 2021

Why do intelligent people make irrational leaps in marketing and how can you lead your school towards rational marketing? In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — highlights six irrational leaps you might be making and discusses how to avoid them.

 

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Apr 21, 2021

It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. In this discussion, we look at how to focus your marketing efforts in areas where you have a clear advantage and pass on everything else.

 

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