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smj: school marketing journal

Oct 28, 2021

How do you react when you hear ‘the media’ is on the phone? For many Heads, panic immediately sets in and they can be inclined to hide under their desk. So, how do you spot the difference between a simple enquiry and a potential crisis? PR and media expert John Le Cras joins us to discuss his five red flashing...


Oct 21, 2021

It’s been said that ‘communications and marketing are the same thing’ and that ‘marketing communications have not fundamentally changed.’ Are these two statements myths or facts? We delve into the whys and wherefores of both, unpacking what you need to know about them as the school Head.

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Oct 14, 2021

In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — discusses whether he’s a marketing sceptic and why you should take intuition out of your marketing decisions. He provides tips for school Heads in how to embrace scientific marketing, unpacking insights from Prove...


Oct 7, 2021

What are the differences between visual identity, brand and logo? Why would a school want to consider its visual identity and maybe even change it? In this episode, we talk you through the what, why and how. You can delve even deeper by grabbing a copy of Bold School Brand via your favourite online bookseller.

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