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smj: school marketing journal

Feb 24, 2022

After a(nother) year unlike any other, it’s important for leaders to have foresight; to be able to see things not just as they are, but as they will be. In this interview, Ashley Fell discusses the top trends identified by the McCrindle team that will shape 2022, along with how these should inform the decisions...


Feb 17, 2022

Over one million more Australians became active on social media in 2021, according to a new report released by Hootsuite and We Are Social. We analyse the findings to reveal what matters in school marketing, and discuss the whether, why and how of TikTok for schools.

Get in touch at smj@imageseven.com.au


Feb 10, 2022

In 2012, two independent schools in Western Australia merged to become one, with Mark Ashby appointed as Principal of the new Kennedy Baptist College. Ten years later, Mark discusses where the College is now, sharing the why, what and how of the merger and rebrand, along with lessons learnt.

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Feb 3, 2022

The competition is getting tough, enrolment enquiries are stalling or your school doesn’t stand out anymore ... it’s time to rebrand, right? Wrong. In this episode, we discuss the damage a misguided attempt can do, along with what you need to consider before embarking on a rebrand.

Get in touch at smj@imageseven.com.au