May 26, 2022
Welcome to the 100th episode of the SMJ podcast! To celebrate this milestone, we talk to Dr Alec O’Connell, Headmaster of Perth’s Scotch College, where they’re about to mark the College’s 125th anniversary. We discuss what it looks like for schools to celebrate and capitalise on significant events, to enhance...
May 19, 2022
How do parents choose schools? What motivates them to ‘buy’ your school experience? Dr David Willows, Director of Advancement at The International School of Brussels and Co-Founder of [YELLOW CAR], joins us to discuss his article, ‘Dual-Factor Theory’. He highlights the important questions you should be asking...
May 12, 2022
Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. Despite this, many schools are resisting new ways of building their brands and marketing themselves. We explore why that is and discuss how your school can join...
May 5, 2022
What do school Heads need to know about the intersection of schools, marketing and the law? With over 30 years’ experience advising Australian educational institutions, David Ford, a Partner of Carroll & O’Dea Lawyers, is known for his expertise in education law. In this interview, we pick up on some of the topics...