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smj: school marketing journal

Jun 23, 2022

There are things you can and can’t control when it comes to managing your school’s online reputation. Brendan Schneider, specialist in inbound marketing for schools, joins us to discuss what your school can and should be doing, along with what questions to ask your marketing team. We also share real-life examples...


Jun 16, 2022

When we at imageseven look at a school through the lens of a prospective parent, we often discover a confusing maze of competing market positions. But you cannot win the positioning war with a positioning strategy that is constructed like a Swiss army knife. You need to be something ... for someone. In this episode, we...


Jun 9, 2022

Conducted by Independent Schools Queensland (ISQ), What Parents Want is the longest running survey in the country exploring why parents choose independent schools. CEO of ISQ, Chris Mountford, helps us dig into the goldmine of insight gathered in their 2021 research, highlighting the factors that matter to...


Jun 2, 2022

Through our experience working with schools, we have identified three foundational building blocks of a robust school marketing system. In this episode, we chat with Claire Jones, our own Head of Strategy and Programs, to walk you through building a communications and marketing operation that’s built on a...