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smj: school marketing journal

Jul 28, 2022

Where you set your school fees is one of your clearest positioning signals to prospective parents. With annual data obtained from over 500 independent Australian schools, CEO of EdStart, Jack Stevens, joins us to discuss the ins and outs (and ups and downs) of school fees, sharing his top tips for how to communicate...


Jul 22, 2022

Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution. Relentless consistency. Every day. Every term. Every year. Without a system for getting things done, your strategy will forever remain an unrealised dream. We discuss what it takes...