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smj: school marketing journal

Aug 25, 2022

We sit down with expert in all matters of school financial management and Partner at Resolve Consulting, David Bartlett, who guides us through school fees increases. We look at the economic factors that you must communicate to the school community as the school Head in order to give parents greater financial...


Aug 18, 2022

This week, we try to predict the future! Well, not quite. Leaders have an obligation to be looking around corners and seeing what is ahead, even if it’s not fully in focus yet. In this first of two parts, we look at some of the trends to watch in marketing and discuss why you and your team need to be thinking about...


Aug 11, 2022

Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that’s the case, what the barriers are to designing good customer experiences and how you can overcome them.

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Aug 4, 2022

“I don’t need marketing or a marketing plan.” If you’ve said (or even thought) this, you aren’t alone. But is it true? As a school Head, it would be unthinkable to begin a school year without a plan for how you will educate your students. Yet when it comes to attracting, enrolling and retaining students, many...