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smj: school marketing journal

Nov 28, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this special interview episode, we are joined by Peter Barron, who served as the Chief Member Relations Officer for the US Enrollment Management Association, directing their marketing and communications, member recruitment and retention, leadership...


Nov 21, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Managing enrolments is about more than just filling seats. It’s about building a secure and sustainable future for your school, and that takes an approach that goes beyond surface level fixes. Introducing imageseven’s newest offering: the...


Nov 13, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this episode, we discuss the importance of delivering on your brand promise. Prompted by a case study of a school in America, we explore how moving away from your brand promise as a school, risks losing its distinctiveness in this increasingly...


Nov 8, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnston, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College’s journey...