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smj: school marketing journal

Jul 31, 2020

What is the place of storytelling in communication and marketing for education? How do you make the most of opportunities and avoid the perception of manipulation? Kevin Lynch, Director of Marketing and Communications at Shanghai American School, shares his insights and discusses how the powerful Graduation 2020...


Jul 24, 2020

Navigating your school through a global pandemic was probably not in your job description. What are the key survival skills you need to keep your school alive, well and with a bright future? It all starts on the inside and we give you four ways to get your community singing from the same hymn sheet.

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