Feb 29, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
The way that a school Head responds to issues can have a significant impact on the school’s reputation, trust and most importantly, the wellbeing of their students and staff. This episode, Brad and Scully discuss how the key lies not just in...
Feb 22, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In the second part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss some of the things successful schools are doing to uncover valuable data and how to identify the sources of this data. We analyse the different...
Feb 15, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Deepfakes are where Artificial Intelligence is used to create or alter video and audio recordings with remarkable realism. In this episode, Brad and Scully discuss the rise of deepfakes and how, for schools, the advent of deepfake technology brings a...
Feb 8, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode, Brad is joined by Maria Kadison, President and CEO of EdwardsCo, a branding, marketing, strategy and design agency for independent schools across the United States. In the first episode of a special four-part series, they discuss how...
Feb 1, 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Looking into the future, Brad and Scully discuss the ‘Martec Revolution’ and the implications and challenges that schools will face adapting to rapid technological changes. They provide an action plan for school Heads to implement to ensure their...