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smj: school marketing journal

Nov 28, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this episode, we analyse the complexities of your positioning and reveal how you can unravel what your school does...


Nov 17, 2022

Subtitle: School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

From the ongoing repercussions of COVID-19 to extended waitlists, prospective parents face uncertainty in many areas of their child’s education. In this interview, CEO of Knuckleball Consulting, Mike Vachow joins us to discuss what he’s...


Nov 10, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

It’s easy to lose focus of your external audience – prospective and current parents – when internally marketing your school. We explore where you should place your focus in a world of endless distractions and growing demands as the end of Term...


Nov 3, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Often, school Heads find it difficult to prioritise the workload of their development team to maximize the dollars raised with the number of staff they have. In this interview, Jill Goodman shares the seven-step framework you can follow to meet your...