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smj: school marketing journal

Feb 23, 2023

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Dr Christopher Duncan has 20 years’ experience leading independent schools across Australia and is now the CEO of the Association of Heads of Independent Schools of Australia (AHISA). He spoke with SMJ about the observed parallels between leadership,...


Feb 16, 2023

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

How do you create enticing content to get your prospective parent to know, like, and then, ultimately, trust you? And most importantly, how do you leverage that trust into an opportunity? In this episode, we discuss how you can reach the seven key...


Feb 10, 2023

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Despite staggering inflation costs, many schools have increased their fees well below the current inflation rate in recognition of the cost-of-living pressures on families. In this interview, Edstart founder and CEO, Jack Stevens dives into...


Feb 2, 2023

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

The future of artificial intelligence (AI) is here and with it comes the need for an answer to the big question: What does this mean for the future of school marketing? In this episode, we take a look at ChatGPT, the AI software stirring controversy,...