Mar 30, 2023
School Marketing Journal
with Brad Entwistle and Andrew Sculthorpe
“The greatest delivery
system for any idea is a story.” Seems simple, right? Yet, before
you can craft an effective narrative you must ask yourself three
questions: Who is your story for? What is it for? How will you know
if it’s working? We cover...
Mar 23, 2023
School Marketing Journal
with Brad Entwistle and Andrew Sculthorpe
What is the best way to
think of strategy for non-strategists? Is it possible to clearly
distinguish strategy from tactical execution? In this episode,
we’re joined by CEO of Strategic Factors and Harvard Business
Review author, Dr Graham Kenny, who...
Mar 16, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
As you’re aware – as a school Head – switching hats from managing teachers to managing your marketing team can be quite the juggling act. So how can you adjust your management style to reflect this? In this episode, we go over our seven-step...
Mar 9, 2023
School Marketing Journal
with Brad Entwistle and Andrew Sculthorpe
McCrindle’s Director of Advisory Ashley Fell summarises some
surprising (and unsurprising) trends school Heads must be aware of
leading into the year ahead, spanning from the virtuous needs of
consumers (in this case, parents) to a shift in...
Mar 2, 2023
School Marketing Journal
with Brad Entwistle and Andrew Sculthorpe
How do prospective parents determine value? And most importantly,
how do you increase your school’s perceived value? In this episode,
we discuss what the perceived value theory is and how you can apply
this theory to prospective parents as a Chief...