Preview Mode Links will not work in preview mode

smj: school marketing journal

May 25, 2023

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

To provide the best experience for families at your school, you first need to understand the experiences they have with you. In this interview with David Willows and Suzette Parlevliet, from [YELLOW CAR], we discuss the questions they have developed to...


May 18, 2023

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to...


May 11, 2023

Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on how to best come across as your authentic self in your writing and...


May 4, 2023

Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the seven disruptors impacting the future of education and unveil what this means for the future of school Heads and school marketers.

Get in touch at