Nov 30, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode we talk to multi-award-winning speaker, change strategist and bestselling author of ten books, Michael McQueen. Michael discusses how to master the art of changing people’s minds and persuading stubborn people, and how to apply this in...
Nov 23, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode we talk to Anthony McCausland from Feesable, who has been analysing nearly 31,000 fee estimates from July 2022 to June 2023. Anthony shares his insights on all things school fees, from how schools are fine-tuning levies and early payment...
Nov 16, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
As Heads start to think strategically about their 2024 marketing and communication plans, we take this opportunity to share what we see as some of the key pitfalls and challenges likely to affect school Heads in the next 12 months. We have an in depth...
Nov 9, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid rise of AI, what it means and some of the incredible things it allows us to do. Fresh off recently hosting the HigherEd Marketing AI Summit, Bart shares his...
Nov 2, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode we are joined by Stuart Meade. Reflecting on his career – which included 21 years as a school Head at Hale School, Perth and Mathew Flinders Anglican College, Sunshine Coast – we discuss how marketing and communications in schools has...