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smj: school marketing journal

Sep 22, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We interview the Director of Solutions at McCrindle, Geoff Brailey, to learn a thing or two about brand tracking and discover the...


Sep 15, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

As a school Head, you have a vision for your school. Persuading your school community that your vision is worth pursuing is the most important challenge you will face in your career. While trying to sell this vision, it can often feel like no-one is...


Sep 8, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When choosing a school, one of the first questions a prospective parent asks is, “Can I afford the fees?” Having designed a fee calculator which delivers a transparent fee experience to parents while generating valuable enrolment enquires, Founder of...


Sep 1, 2022

Leaders have an obligation to be looking around corners and seeing what is ahead, even if it’s not fully in focus yet. In this second half of two parts, we continue to look at some of the trends to watch in marketing and discuss why you and your team need to be thinking about them now.

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