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smj: school marketing journal

Nov 8, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnston, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College’s journey...


Oct 31, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

A brand video is more than just a promotional piece – it's a powerful tool to tell your school's story, showcase its values and connect with the community. In this episode, we dive into the importance of brand videos for schools and introduce...


Oct 24, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining...


Oct 17, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

 

School communication and marketing is changing, and whether you like it or not, this means your school marketing will need to change. However, the most significant barrier to your school’s adaptation to this new landscape is not the customers nor...


Sep 26, 2024

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

 

To do great school communication and marketing, some of the most impactful levers you can pull don’t depend on the size of your budget. This episode, we discuss six things you can do that won’t put any strain on your school financially. But we...