Preview Mode Links will not work in preview mode

smj: school marketing journal

Oct 27, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Everything your customers know about your brand comes from what they see, hear, watch, and read … so all of your content advertising needs to adequately represent your brand. In this episode, we continue discussing why consistency is the key factor in...


Oct 20, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules that should always be followed. These opinions are usually based on past success, but what works in one school won’t necessarily work as...


Oct 13, 2022

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Your brand can only remain consistent if every team member is following the same decision-making process when creating content. We talk you through everything you need to know about writing and style guides, what a comprehensive branding guide looks...