Aug 31, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders and explore ways to create effective strategies. We also...
Aug 24, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and Managing Director of Spectrum Analysis, about the data types that are most useful for school Heads. We...
Aug 17, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
One of the issues we frequently run into when working with schools looking to craft their messaging is clarity, or rather a lack of it. We discuss how you can become clear and authentic in your voice and leadership by delving into a few of the...
Aug 10, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
What lessons can K-12 school Heads draw from trends in the higher education market? We’re joined by Bart Caylor, president of Caylor Solutions; a company with a mission of “advancing brands that advance education”. Caylor first explains what...
Aug 3, 2023
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
What does it mean to have a strategy in place? On a broad level, a strategy is a plan to outperform your competitors (every school has them) and succeed in an area they may not. In this episode, we discuss how and why you should assert your school’s...