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smj: school marketing journal


Mar 11, 2020

How do you communicate to stakeholders about the COVID-19 virus, and more importantly how can school Heads communicate trust to parents? In this interview, former director of news and current affairs for Channel 7 Perth and expert crisis communicator, John Le Cras joined the podcast to give clear, concise tips on how to communicate effectively to concerned parents. John explains why it is crucial to stick to your key messages, and to create and have a consistent narrative for all school staff.

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