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smj: school marketing journal


Mar 13, 2020

In part two of our podcast about COVID-19, expert crisis communicator John Le Cras again joins Brad and Scully to discuss why schools are powerful media organisations. Establishing trust and delivering the correct communication regarding a situation within the school community is paramount. They continue discussing the topic of having a clear narrative with a concise strategic communication plan in action, and how crucial it is for school Heads to anticipate issues, considering all scenarios and the ways it could play out.

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