078: Prove it before you promote it – interview with Steve Cuno

Oct 14, 2021

In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — discusses whether he’s a marketing sceptic and why you should take intuition out of your marketing decisions. He provides tips for school Heads in how to embrace scientific marketing, unpacking insights from Prove It Before You Promote It.

Steve’s recommended reading:

• Ogilvy on Advertising – David Ogilvy
• Tested Advertising Methods – John Caples
• Direct Marketing Rules of Thumb – Nat G Bodian
• Scientific Advertising – Claude Hopkins
• Or Your Money Back – Alvin Eicoff
• Prove It Before You Promote It – Steve Cuno
• Of Marketing and Emasculated Goats – Steve Cuno

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